Choosing the Right Video Conferencing Platform: A 2025 Comparison

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Video calls have become an everyday part of working life. Whether you're meeting a client, delivering a remote presentation, or catching up with colleagues in another time zone—your video conferencing platform needs to be reliable, easy to use, and built to support how your team works.

In this guide, we’ll walk you through four of the most widely used platforms on the market and help you identify which one fits your business best.

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The Role of Video Conferencing in Today’s Workplace

Remote and hybrid work aren’t trends—they’re the new standard. And that means your video conferencing setup plays a central role in how smoothly your day runs.

Here’s what businesses rely on video platforms for:

• Quick check-ins and team stand-ups
• Secure client meetings
• Virtual training sessions and workshops
• Project collaboration across time zones
  
  

But not every platform delivers the same experience. Some prioritise simplicity. Others focus on integration. A few aim at enterprise-level control. The best fit depends on your needs—not just what's most popular.

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Zoom: Fast, Familiar and Easy to Use

Zoom became the default solution for many during the pandemic, and for good reason. It’s fast, familiar, and easy for just about anyone to join.

Strengths:

• Quick to launch and intuitive to use—even for guests
• High video and audio quality with minimal setup
• Well-suited for webinars, virtual events and client-facing meetings
  
  

Considerations:

• Lacks deep integration with workplace tools unless manually configured
• Security features require intentional setup
  
  

Zoom is ideal if you need a tool that “just works”—especially in client-facing environments or organisations without a complex tech stack.

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Microsoft Teams: Built for the Microsoft 365 Ecosystem

If your business already runs on Microsoft 365, Teams isn’t just a video tool—it’s your central hub for communication and collaboration.

Teams stands out with deep integrations, persistent chat, file sharing, and powerful meeting controls. When paired with certified hardware, it transforms into a full video meeting room solution. (If you're planning a hardware setup, our Microsoft Teams room guide walks through the essentials.)

Strengths:

• Full integration with Outlook, SharePoint, OneDrive and more
• Suitable for both spontaneous chats and scheduled video calls
• Ideal for structured teamwork and long-term collaboration
  
  

Considerations:

• Takes time to learn, especially for non-Microsoft users
• Can feel feature-heavy if you only need basic calls
  
  

Microsoft Teams is a solid choice for mid-sized to large organisations already in the Microsoft ecosystem—and looking for more than just video.

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Google Meet: Streamlined for Simplicity

For teams that live in Gmail and Google Calendar, Google Meet keeps things lean and efficient. No downloads, no fuss—just click and join straight from your browser.

Strengths:

• Clean interface with minimal distractions
• Automatically connects with Google Workspace tools
• Ideal for education and casual business meetings
  
  

Considerations:

• Fewer customisation options and admin controls
• Limited features in larger meeting scenarios
  
  

Google Meet fits best in environments where ease and speed matter more than depth of control.

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Cisco Webex: Designed with Enterprise in Mind

Webex has long been the go-to for larger enterprises—and it’s easy to see why. The platform puts a strong emphasis on security, control, and scalability.

Strengths:

• High-level encryption and compliance tools
• Real-time analytics for IT teams
• Supports advanced scheduling and breakout options
  
  

Considerations:

• Heavier learning curve for everyday users
• Not always the best fit for smaller teams
  
  

Webex is best suited to enterprise IT environments where control, branding, and compliance are top priorities.

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What to Look for in a Video Conferencing Platform

There’s no one-size-fits-all tool. Your perfect platform depends on how your team works, where they work from, and what matters most to you.

Key video conferencing features to keep in mind:

• Ease of use – Will your team need training to get started?
• Integrations – Does it work with the tools you already use?
• Security – Are meetings encrypted and data protected?
• Scalability – Will it grow with your team?
• Collaboration tools – Can you share files, screens, or co-edit live?
  
  

A platform that ticks these boxes doesn’t just run your meetings—it supports the way your entire organisation collaborates.

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Final Thoughts: Choose What Fits, Not Just What’s Popular

There’s no shortage of video platforms. But choosing one shouldn’t come down to popularity alone. It should come down to what makes your day easier, your team more connected, and your business more productive.

Zoom is great for fast, frictionless meetings. Microsoft Teams offers deep collaboration if you’re already in Microsoft’s world. Google Meet keeps things simple and clean. Webex puts power and control into IT’s hands.

Still weighing your options? We’ve covered the full comparison of Microsoft Teams vs Zoom if you want to go deeper. But the best place to start is asking: what does your team actually need from a platform?